“Good things come to those who wait.” But what if your customers aren’t willing to wait to receive your company’s product or service offering? One way to work around this challenge is to present those goods as customized, thereby enhancing the customer’s experience. However, there is a caveat.  Pure customization requires starting from scratch every time you receive a new customer request. This can be time-consuming and ultimately drives up the total cost of the finished product or service.

This session explores this unique dichotomy, providing pros, cons, and case studies around each while also yielding the floor to the audience to share their success stories (and possible tales of woe). Participants will leave with a more well-rounded and informed view as well as some tips and tricks for implementing their chosen solution back into their organization.